About Us

The magic in our name

The work we do builds deep foundations. No matter what trends and changes come along, the brand we develop together will be your brand – for good.

1

We’re committed to working with partners who want to do good. Good things for the environment, for our health, for society, etc. We’re a forward-thinking agency with an eye on building a better tomorrow.

2

At Brand For Good, we engage in pro-bono work to help other small, minority-owned start-ups. Whenever we complete a project, we donate our time and skills to help others bring their brand to life and to market. 

3

Why we exist

Our mission is to help you scale and reach consumers in relevant, meaningful ways —by communicating the why of your brand. 

After all, your brand is your personality. It’s your competitive advantage! It’s 100% uniquely you!! It’s what attracts consumers. And it’s what keeps them coming back, time and time again. 

In order to make your brand the most compelling and effective, we’re here to build story-led, consistent branding across every touchpoint.

Welcome to
Brand For Good!

We’re a minority, women-led branding agency. We are intrinsically passionate about building and creating consumer-led branding elements that tell your story in an everlasting, ownable way, unique to your brand.


  • CMO & Founder

    Throughout my 15 years in brand marketing, I’ve seen just about everything. I’ve worked for top agencies, legacy brands, cult brands and incubator brands. I know the right types of risks to take and am obsessed with solving problems and seeing results. My work covers everything from helping you identify your consumer personas to larger strategic projects like defining the “Why” behind your brand.

  • Creative Director & Founder

    I have 15 years of experience building brands for some of the world’s most beloved companies (NutriBullet, Wonderful Company, FIJI Water). I love collaborating. I thrive on developing close partnerships to get the creative right. My work covers everything from developing your visual identity and producing photoshoots to designing packaging and creating campaigns that tell your story.

Our Values

 

1 part us, 1 part you

We’ve got a secret: we can’t do this on our own. Your insights are essential to making it a total success. As empathetic individuals, we value diversity and believe strongly in the power of collaboration. We’ve got your back, because we know you’ve got this. 

We’ve gotta be honest...

We’ll tell you if we think Helvetica is a better option for your logo. Or if your tone of voice is disconnected. We’re genuine and vulnerable and will always keep it real in order to protect your brand integrity and vision. After all, a little healthy debate is just that — healthy.

Passion for daaaayyys

While some find excitement from roller coasters or jumping out of airplanes, creating brands is our jam. Yes! We love rolling up our sleeves, digging in and seeing meaningful work come to fruition. Life’s too short not to enjoy what you do — which is also why we only work with like-minded brands who align with our values.

 

Can’t stop, won’t stop

We live in an ever-changing world. Trends change. Technology changes. People change. It keeps us on our toes and motivates us to constantly learn and adapt. We embrace a growth mindset and seek to always be culturally relevant and consumer-led.

You could say we’re “extra”

Doing the minimum is just not our style. We go the extra mile with every brand we work on. We bring ideas to life and will never give you “fluff” because we’re driven to deliver something with supreme staying power. We’re marketers and creatives that get excited about ideas but also how they reach and interact with consumers in an emotional way.