Biostime
Happy Bellies Begin Here / DTC Launch: Site design and content mapping
The Challenge:
Create and map out engaging, digitally native content to build out Biostime’s launch of their DTC site and Amazon pages.
The Results:
We strategically mapped out the consumer experience and built out key elements, which include the WHY and the HOW of the brand. We showcased this through product-specific sections that fit together like a narrative in a story. The overarching strategy was developed with the consumer (moms/dads; educated; 30+ years; HH Income: $100K+). We worked closely with our partners at Anatta (web development agency) to ensure the content delivered on best-in-class user experience.