Solid Gold Pets
Conversion Driving Content
The Challenge:
Although the brand had been on Amazon for years the content was outdated and in need of a rehaul.
The Results:
By taking a storytelling approach, guidance from the new brand guide and Amazon best practices, we were able to create a template that could be easily leveraged across the entire portfolio of skus and segments. Within two months, conversion rates improved 2% - 3%.